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Know More About Search Engine Marketing

The definition of Search Engine Marketing is this – a form or marketing to users on the Internet through natural search engine result listings as well as paid advertisement placings.

Search Engine Marketing (SEM) is a form of Internet or Online Marketing done by businesses. This involves promoting websites to enhance visibility through optimization of web content. This kind of marketing requires search engine optimization techniques (SEO) to achieve better rankings in SERP (Search Engine Results Pages); it can also use PPC (pay per click) listings to enhance rankings.
SEM is a multi-billion dollar industry growing everyday; spearheaded by popular search engines like Bing, Google and Yahoo there are two types of SEM – organic (free) and inorganic (paid). Free or organic engine marketing is done through usage of on-page and off-page tactics and strategies to optimize a website pages and help engines understand them better.

The nature of internet searches is growing rapidly and become more complex. However, the concept behind SEM is really very simple – when a consumer or business surfer is searching the web for information, that person is in ‘hunt’ mode; this sends signals through search engines to the marketers that the ‘hunt’ is on for information of either a direct or indirect nature. To online marketers, this means that the searcher is going through a cycle of purchasing – either the beginning, which is choosing stage; the middle or comparing stage or end, which is the purchase stage. Through these stages, the searcher is looking for information to ‘digest and act upon’. All this information is made available to the searcher by the engines which pull out classified and indexed data based on relevancy factors. Thus, search engine results are some of the best sources of web traffic, whether paid advertising listings or unpaid search listings.

As we know, these engines use algorithms to calculate relevancy of information requested by a searcher based on keyword optimization. They also take into account the searcher’s device, identity, location, operating system, previous search behavior and others. The more specific a search algorithm for unpaid or paid results, the better the results for the searcher. There is constant incentive and need for improvement and innovation because these engines are in intense competition for the eyes and ears of the searcher.

Marketers must therefore know how to effectively use both organic and inorganic SEM to leverage the power within the highly targeted traffic but also have realistic expectations about the results they hope to achieve with each methodology.
SEM is unique for the following reasons:

• It is a non-intrusive mode and tactic of marketing because it is ‘just-in-time marketing’.

• It originates from voluntary search behavior displayed by searcher – explains why some pages or web content are chosen over others because the searcher chose the particular query that resulted in a particular website being displayed.

Organic SEM is the best practice as it involves creativity, technology, online promotion and usability; by basing searches on relevancy algorithms, search engines are able to optimize content element and content source.

Inorganic or paid listings are increasingly creating visibility in marketers’ minds because of their adaptability to mobile devices.

While some online marketers use ‘tricks’ to improve relevancy of site content within search engines to optimize ‘crawling’, some of these methods do not work at all or may result in negative relevance as search engines can penalize marketers and sites that try to manipulate relevancy and rankings. That means that there is compelling reason to believe that SEO optimization backed by legitimate efforts in organic SEM is the best way to improve website rankings in the long-term.

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Traffic Assistants – Managed Search Engine Marketing

Search engine marketing is the process of gaining visibility for your company website on search engines like Google, Yahoo! and MSN. However, some knowledge, some capable assistance, and well-managed
search engine marketing can increase your chances for home business success. There are three primary goals associated with SEM:

1. Lead generation

2. Selling products online

3. Brand building

Managed search engine marketing takes into consideration all these key elements for ranking purposes. This gives you instant targeted traffic and builds up lots of cost effective targeted traffic over time.

The process of SEM-enabling a website includes both online and off line initiatives such as optimizing a website for search engine crawlers (search engine optimization, or SEO), managing paid listings and inclusions, submitting to directories, and pursuing link building programs.

Managed search engine marketing provides solutions to website owners that help to deliver traffic and customer leads while supplying tracking performance. The most popular way for people to find information on the Internet is through search engines. Search engine positioning experts help their clients to take advantage of top placement through keyword searches. Website design through content enhancement and by adding search engine friendly pages can help a website achieve higher rankings. Through analysis, marketing companies offer quality services that get a website the exposure it needs to grow and realize profits through website design, content and keywords.

You have built a website for your business. Are you getting the business you had hoped for? Now all you need are visitors, sales, and satisfied customers. Is your website doing all this well? A complete managed search engine marketing services would provide you with necessary techniques to helm your business. A completely managed search engine marketing service is based on constant and proactive management – as opposed to the reactive, project-based approach that is the industry norm today.

Before one can fully understand the importance and necessity of implementing a managed search engine marketing program into their marketing mix, it is important to look first at the phenomenal statistics regarding Internet use.

Search engine marketing is a new marketing method in the world of Internet marketing. Search engine marketing is about high web rankings, effective key phrases, qualified traffic, and measurable results. Search engine marketing is not just getting visitors to your site; it is getting bottom line results, sales, leads, subscribers. This marketing technique helps to bring up your site in the search results and to the customers and clients around the world. Under the broad category of search engine marketing, there are different methods which bring up revenue directly or indirectly.

A good marketing company would have search engine positioning experts on its staff that desire to learn about a client’s company through consultation, determining the best options that provide the greatest advantage. They will also take into consideration a company’s budget and cost constraints when determining the best way to obtain higher rankings with engines. Evaluation of a website will help to see where enhancements need to be made for organic listings to bring optimal results. Daily performance reviews should be conducted to ensure that desired results are being maintained.

Choosing keywords that best describe products and web content is essential for generating web traffic and providing access to search engine spiders. Research, selection, and placement of keywords need to be given careful consideration through search engine positioning experts. Keywords may be placed within a title, a domain name, first sentence of first paragraph, text link, heading, or even at the bottom of a page and the more specific they are the better, to narrow choices of viewers thus driving more traffic to a website. Don’t force keywords but instead use them to add quality to an article and try to maintain an average of a 3% ratio with keywords in comparison to total word content per article.

Effectively planned and managed search engine marketing programs can deliver tremendous results in the form of brand building and lead generation for B2B marketers. The most powerful SEM programs are tightly integrated with other marketing efforts–both off line (e.g., print, radio, trade shows) and online (e.g., email marketing, banner ads)–so target messages and offers are repeatedly presented to important audiences, no matter the medium.

A managed approach to search engine marketing is not simply about long-term commitments, fixed price budgets, reporting tools etc; these are just a few features – but they are certainly not the key benefits.

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Hotels, Look Your Best Online – Ten Easy Tips

1. Do not underestimate the importance of online reputation management

We all know that modern travellers rely on reviews from other travellers before making any hotel booking. Moreover, as more and more travellers have started trusting online reviews and it has become an important part of travel planning, maintaining, a positive online reputation is critical to the success of hotel business.

2. Develop a customer-obsessed environment in your hotel

The most important aspect of online reputation management takes place at your hotel itself. Hence, you have to confirm that no stone is unturned to ensure that your guests have the best stay experience. This, to some extent will guarantee positive feedback from guests.

Train and empower your staff to exceed guest expectations, handle any bad experiences on the spot and prevent on-property issues from escalating to online complaints. Device a social media policy and guidelines for your hotel staff to ensure that employees know how to conduct themselves with guests both online and in person. Your staff should be well aware of the risks and repercussions of mishandling guests.

3. Establish and share your reputation objectives and strategies clearly with the team

Set an objective of what kind of reputation you want to establish for your property. What is it that you want your hotel to be known for and want is that your guests should say about your hotel after they leave. Plan and work towards achieving that objective. Analyze your hotel’s ratings and reviews on key review sites, and identify what are the positive and negative things that your guests write about you and then work from there. Strategize how you will meet your goals.

4. Reputation Management is a team task

Share your reputation related objectives, vision, and strategies with your entire hotel staff, and ensure that your entire team understands their contribution, role & responsibilities in fulfilling these objectives.

5. Optimize and own your online presence

Own your profile online. Claim and update your profiles on key review sites like TripAdvisor, Google Business, Yelp and Online Travel Agencies. Add descriptions, images and contact information, and ensure that the information is correct and up to date.

6. Analyze guest reviews

Closely analyze your guest reviews and look for any specific patterns that need special consideration. Pay attention to identify key differentiators or core strengths that your consumers are talking about and put you a level up from your competitors to influence direct bookings. Further club feedback in guest reviews with the feedback from guest surveys to get a 360-degree view of guest satisfaction score and Net Promoter Score.

7. Take regular meetings with your ground staff and then plan next action

Interact with your customer-facing staff, take their feedback, and use it as a productive learning insight to improve your service. Take the necessary actions to fix problems and prevent recurring complaints. This will help generate a steady stream of positive reviews.

8. Incentivize and reward your Employees

Only making strategies is not enough, you have to also work towards it and provide regular updates on the status of achieving your reputation objectives. Incentivize and reward your hotel staff for achieving the goals defined. There are ORM tools available that help you set and track goals for your team. Recognize their efforts and reward them.

9. Select and prioritize to respond to guest reviews

Responding to guest reviews confirms your interest in what your consumers are saying about you. Moreover, this is an opportunity to show to other prospect guests also that you care about guest feedback. In addition, it gives you a chance to change incorrect perceptions about your hotel and comfort the prospective guests that you are keen on taking measures to ensure no unpleasant experience for your hotel guests.

However, you cannot respond to all the reviews, hence prioritize and select reviews that demand an apology, an explanation or expression of gratitude. However, do ensure to update the concerned guest about any measures you have taken to solve the issue they faced. In addition, in extremely bad situations, offer guests some incentive or discounts on next bookings.

10. Choose the right Online Reputation Management Tools

Social media and online reputation management are real-time. With so much action in digital space, it is practically impossible to keep up with the pace manually. To ensure that you do not miss a thing, use an advanced ORM tool to give you a holistic picture and collection of guest reviews from more than 120 review sites. A modern reputation management tool will help to automate this process and will make responding also a cakewalk.

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How Knowledge Management Can Grow Your Business

Knowledge is a powerful asset that can help you grow your business. Effectively capturing and using knowledge that can be shared with others and help you to progress. How can you use this knowledge to competitive advantage? Read on to learn how sharing knowledge helps you to grow your business.

Develop a Deeper Understanding

One of the best ways to become more of an expert at something is to teach it. A cornerstone of knowledge management is to educate others on certain topics, which can help you to develop a deeper understanding of the subject and learn any new or any areas that you’re unsure of. You expand your expertise and answer any questions, which helps you teach yourself while you strengthen your business.

Meet for the Purpose of Knowledge Management

Monthly meetings with the entire staff, either company wide or department wide, with some set questions can uncover marketing ideas and competitive strengths that are unique to your business and can create more success. Effective collaboration and communication that encompasses your entire business will give knowledge the power to really grow your business.

Create New Marketing Channels

Knowledge management will uncover each employee’s strengths and unique abilities. Having more than one person creating and taking on marketing activities can help turn your business into a customer oriented enterprise. Have knowledge sharing meetings recorded by either video or a transcriber so you are sure to capture all the great ideas. And remember that a mediocre idea, once it gets knowledge sharing added to it, can become a great idea.

Increase Productivity

A deeper understanding of knowledge management can help to streamline productivity and make resource use more efficient. Knowledge can be captured and assembled into an online course that employees can access to learn about the most efficient way of doing or using something.

Through knowledge management, an online course can offer open access and directions that provide insights into job roles and duties to streamline work processes and management time.

Establish Your Reputation In Your Industry

Knowledge management helps you to establish an industry wide reputation because it facilitates becoming a thought leader. While the best ideas may be competitive secrets, many ideas will arise in the meetings that can be turned into speaking engagements, seminars, eBooks, blogs, and online courses, that raise your business profile. This will position you as a thought leader which will help your business to grow.

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How a Multi-Faceted Approach to Site Promotion Can Secure Your Search Engine Positions

Copyright 2005 Tinu AbayomiPaul

In my last article on site promotion, I talked about why using one site promotion technique is a short-term solution. Now I’m going to illustrate why site promotion is multi-faceted, and show an example of how these techniques can build on one another to help you get better search engine results from your search engine optimization efforts, as well as more traffic to your site overall.

Then, in the next part, I’ll tell you more about what some of the components to site promotion are, and how they can work together to help you maintain your travel levels and search engine position despite the ever-changing search engine algorithms.

Truly effective site promotion lies in using a group of tools and techniques to draw traffic to your site from many sources that build on each other, rather than just one.

To illustrate how some of these promotion techniques work together and build on each other, we need to go back to the previous example of my own site for a moment.

Each day, I get about 80 – 100 visitors to just my home page from search engines – this month you can verify that by looking at the referrer list at the bottom of my home page (see the resource box at the end of the article). As stated in the last article, visitors clicked through to my site for 1959 different keyphrases. 15% of those phrases yielded more than 10 unique visitors, with the top result sending 214 people to my site.

That traffic is invaluable and shows proof of how you can use my multi-pronged methodology to enable you to get top rankings even for more difficult terms. The methods I use are a combination of different website promotion methods that have combined to keep me consistently ranking in first page results for literally hundreds of terms. One of the more difficult of these feats was ranking for the term “free traffic” in both Google and Yahoo on the first page.

So how do I use other site promotion techniques to help keep my site from being dropped from search engine results? And how can you learn how to do the same?

Okay, let’s go back to our example, and look at May again. The next most frequent way I get a visitor to my site is from someone clicking through to a link – 15 -20% of my traffic comes this way.

My stats say that “1663 different pages-url” that were linked to me brought me visitors. The top three links back to me brought me over 1700 visitors. After the top thirty, most links brought me only 10 visitors or less each.

But even when a site brings me only one visitor, having several hundred sites do this adds up to a lot of potential clients.

So, obviously, getting links back to my site wasn’t the only important part of this particular method of site promotion. It was getting people to actually click through those links to my site. The trick is to get your link listed in places where visitors who are looking for your information will be, and getting that link to appear with keyword related text that you control.

Syndicating your site via RSS is one of the ways that this feat can be made easier – but again, they are but a part of a well-rounded search engine solution. And there are certain things you need to think about when setting up your blog that yield the most search-engine friendly results, as alluded to in part three of this series.

Do you know what else is important about having many links pointing back to your site? Other than the fact that, set up correctly, a percentage of people will click on them and visit you?

It’s the fact that search engines often find new content to include in their results through links that follow back through to your site. That’s one of the top functions of the search engine spiders that crawl the web. They follow links that lead to other links, and so on, deciding how to fill a deficit in their databases with the sites they find.

Not only that, but if the search engine algorithms should all change today, and state that quantity of links pointing back to you will give you only a little bit of positive karma, and that, from now on, only the quality of those links really gives you a big boost, if you used the methods I teach, including ways to optimize your links, you’d still covered.

This isn’t particularly difficult to emulate – if you use a multitude of ways to promote your site to search engines, as well as other ways to increase your site’s traffic. Each one of the techniques builds on the others, helping you maintain your search engine rankings, and bringing new visitors from other sources. I’ll have a sample list for you and a few resources in the next part.

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The Basics Of Free Web Site Promotion

It’s easy to forget the fundamental components of Web site promotion. Winding back the clock to the days when many Webmasters couldn’t afford prolonged advertising campaigns, the majority of people starting out with a new Web site were forced to discover the art of free Web site promotion. In recent times, however, with “pay per click” advertising becoming less expensive and various other marketing activities becoming increasingly cheaper, the art of effectively promoting your site for free appears to have been lost. The purpose of this article is to act as a refresher course for any Webmasters who are keen to keep their promotional activities down to a shoestring budget.

The practices you perform when promoting your site for free are just as important as any paid advertisements you might run. Indeed, drawing a steady flow of visitors to your Web site needn’t be an expensive affair. So, what things really matter if you’re serious about increasing your site’s traffic for free?

1) You should ensure your site is easy to link to. Even Webmasters who enjoy what your site has to offer may not consciously think to link you. In any case, you should remind your visitors, preferably on every page, how to go about adding your link. Not only will this bring extra visitors, it will improve your site’s relevancy for the search engines. Additionally, establishing link exchanges with similar-themed sites as yours is a remarkably popular and effective way of boosting your traffic levels for free. Your aim should be to establish as many relevant link-backs as possible.

2) You might like to consider adding a hyperlink to your Web site in your e-mail signature. If you’re feeling creative, you could do what some Webmasters do and add a small slogan, too. As well as this and within reason, you should respond to every legitimate e-mail you receive so that your Web address sticks in the mind of your contacts.

3) You should utilise search engines since they’re an ideal form of free traffic. Ensuring your pages are search engine friendly is crucial. The majority of people find information on the Internet via search engines and it’s important that you correctly research how to optimise your site. A good listing on a popular search engine can works wonders for traffic levels, so try spending some time optimising your pages. If you’re unsure and need some guidance with the technicalities, there are numerous sites and forums on the Internet that can help you out.

4) Entering your site for awards is an excellent way to gain recognition. However, when suggesting your site for review, be sure to avoid “automatic award submitting” services, since these can significantly lower your chances of winning. They don’t generally fare too well with the judges either.

5) Although not entirely free, you might like to experiment with running competitions on your site. Even if the prize is inexpensive (e.g. a t-shirt with your Web address on the front), it’s a sure-fire way to reel-in interested visitors. Besides, directories specialising in listing competitions may also link to your site and send you additional visitors.

6) Submitting your site to the Open Directory (dmoz.org) is a free necessity for generating more site visitors. Not only will a listing here help to increase your site’s relevancy (for search engine purposes), it will be accessible via countless other Web locations who use the Open Directory to power their own sites.

7) If you want to instantly draw some attention to your site, then tell all your friends about it. Word of mouth advertising is the best possible form of promotion anyone can muster, and incidentally, it’s completely free!

8) Try telling visitors how to bookmark your site. There are still many Web surfers out there inexperienced with the Internet. You’d be surprised at how many also don’t know how to bookmark a Web site they’ve found. That said, when designing your pages, it’s a good idea to tell visitors how to add a bookmark. Alternatively, you could add a “click here to bookmark us” hyperlink.

9) Newsgroups are perfect for gaining site recognition. Recklessly promoting your site in newsgroups, however, is frowned upon. The key to promoting your site in newsgroups is to participate in newsgroup discussions that interest you. To promote your Web site (and to avoid any behaviour that may be deemed inappropriate), simply include your Web address in your signature. If readers appreciate your point of view, then it’s likely that they will take some time to visit your Web site.

10) You should endeavour to update your site regularly. Fresh, regularly-updated content will enable you to gather a keen audience, and what’s more, it will keep visitors returning. It’s far easier to retain existing visitors than to find new ones. Therefore, your content should be structured in such a way that it entices people to return.

11) You may not have realised but how a person finds their way around your Web site is a make-or-break scenario for traffic levels. If people can’t find what they’re looking for then they won’t view your site in a favourable light – and chances are they won’t return. Therefore, when designing your site’s pages, keep site navigation in mind, since consistent traffic levels are swayed by your site’s user-friendliness. All your content should be easy to locate within three mouse clicks. Think “simple navigation”. If visitors can find what they’re looking for within the shortest amount of time possible then by and large, they will keep a mental note of your site and may pay a visit in the future.

12) Sites that are fast to load keep visitors visiting, and they’ll undoubtedly help to increase your Web site traffic flow. Keeping site loading times down is a free and sensible way to indirectly increase traffic. How many times have you visited a Web page, only to find that it takes an age to load? My guess is that you didn’t bother waiting around. On the Internet, if you want to be successful, then your site should (ideally) strike a balance between presentation and loading time.

Summary: A massive, targeted advertising campaign is the ideal solution for quick traffic. However, most ordinary Webmasters are not working for large corporations who can afford this level of promotion. The fact is you don’t necessarily have to pay for high traffic levels, although if you are opting for the “free” route, you will have to work hard if your endeavours are to be successful. Remember: some of the best and most effective ways to increase traffic do not always require a wallet!

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Traffic Building – How to Create a Landslide of Visitors to Your Website

Traffic, everyone wants it and is trying really hard to get more people to their site. Traffic is what generates more traffic, and vitally for website owners, increases their revenue. When you are planning a web site, part of your thinking should include a strategy for building traffic and realistic time scales and budgets for doing it. Be prepared to wait several months for your traffic to build, unless, of course, you have the budget for some instant advertising.
Here are four essential key elements of traffic building:

Pay-per-click (PPC)

Link building

Search engine and directory submissions

Article marketing

Pay per Click Advertising

There are dozens of PPC advertising opportunities but until you understand how PPC bidding works and how to make a profit stick with Google Adwords. Pay per Click advertising like AdWords is worth spending money on. I would suggest reading up on AdWords books and articles on how to use this great advertising avenue to its fullest.

Link Building

Search engines such as Google see links from other sites as a vote of confidence in your site and will boost its position in their search engine results accordingly. Acquiring links from other sites is a slow process and requires a much organised approach. On the plus side, running a link building campaign means that you are not solely relying on search engines to bring you visitors. A link from an authoritative site lends you credibility, a link from a popular site sends you traffic and a link from a relevant site boosts your search results. Reciprocal linking is an effective, free way to get more visitors to your site.

Search engines

Getting your site listed with all of the major search engines and directories is essential for building traffic. Increasing search engine traffic organically can be an essential part of the promotional mix of for your website. When setting up a website, a vital task to carry out is to submit it to website directories.

Article Marketing

Article marketing has come a long way to become one of the core traffic building strategies for internet marketers and webmasters. Writing and submitting quality articles to article directories is an excellent way of promoting your site and sending it lots of targeted traffic. Article traffic is big, big, big: and here is why. When you write articles and submit them to the highest ranked article directories, for well targeted keywords, they can rush to the top of the search engine rankings.

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Why is Article Marketing Such a Powerful Traffic Building Strategy?

Of all the diverse traffic building strategies available to internet marketers, article marketing, is by far the most powerful method of increasing web site traffic, boosting sales, and maximizing profits.

If you have not yet implemented a powerful traffic building strategy for your website, you should definitely consider writing and publishing articles for the following reasons.

Writing useful, informative, high caliber articles about your market niche will identify you, to your readers, as an expert in your field.  

Being recognized as an “expert”  instills an aura of credibility, builds trust, and confidence with your potential customers.   Your prospects will feel more comfortable when buying from you, and an increase in sales from your online business will be the direct result.  

Cost effectiveness is also another reason why article marketing is such a powerful traffic building strategy.

It is not extraordinarily expensive to hire a ghost writer to create articles for you, if you don’t have the time available or ability to do so for yourself.  

It costs nothing to submit your articles to article directories for publication, and if time is a prohibition, there are tools that are now commonly available to automatically submit your articles to several directories at once.  

Multiple directory submissions dramatically increases the back links to your website, which in turn translates to increased traffic, and an increase in web site sales.  

Article marketing is an extremely important and powerful traffic building strategy, for increasing back links, that the search engines robots are constantly on the lookout for.

Including keywords when writing your articles, and submitting multiple articles to the article directories, is a very powerful traffic building strategy that makes your website more visible to the search engines.  Your web site will be quickly indexed by the search engines when using this strategy.

Published articles become viral in nature.  All your articles will contain an author’s bio or author’s resource box, where you can give a brief pitch about your business, and insert the URL for your web site.   The author’s resource box is always located at the end of your article and is usually limited to about 250 – 300 words.

Unlike other advertising strategies; when your articles are published by the directories, your website URL, which is contained in the author’s resource box, will become viral and will be disseminated throughout the internet universe to remain there indefinitely.

Your article will be archived in the various article directories, and will over time continue to funnel thousands of permanent back links to your website.  

That is the primary reason why your article should be well written, useful, well thought out, and keyword rich.  

It should now be evident to you why article marketing is such a powerful traffic building strategy in comparison to other traffic driving methods.

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Building Backlinks To Increase Your SERPS

Getting your site to show up when someone searches for a term related to your site is key to getting tons of free traffic. In order to get your site to place higher in search engine results you’ll need to use several search engine optimization (SEO) techniques. There are quite a few different on sight and offsite strategies. Building backlinks is one of the most effective offsite ways. A backlink is any link to a site that is posted on another website.

There are many ways to build backlinks. Some will help your ranking others will hurt it. The best strategy is to get other people to do it for you. This is called organic link building. By creating content that they then share on social media or on their own sites. In order to accomplish this you’ll first want to research what keywords you want to rank for. You can use Google’s Keyword Planner tool to do this. Creating content that is of the highest quality and relevant to your site is key.

There are many ways to get backlinks built automatically. Most are paid services some are free. Be weary of these as search engines will notice if thousands of links show up all at once and may penalize your sites rank. One way to get auto backlinks is to use article spinning software. This takes an article you wrote and rewrites it so that it is original. Then you can post similar but original articles to many sites or blogs. Search engines look at content and how unique it is when ranking a sites link. So posting a bunch of identical content is also bad.

Another good way is to join forums. Most will allow you to add a link to your signature. So every time you comment or write a post it will create a link. It’s best to find people asking questions that you know the answers to. By answering them you’ll also build a reputation that can benefit your brand.

Social media is one of the best ways to build backlinks along with your brand. Creating a viral video or post with your backlink attached is a very fast way to get backlinks. It is very difficult though. It takes many posts to learn what people will share. If you create a Facebook page with a group you can gain followers and engagement of your posts. They are more likely to get shared. All of the social sites are a good way to build backlinks and get traffic to your site.

Web 2.0 sites are another source. They are sites like Hubpages and Tumbler. Kind of a cross between a blog and a social site. They allow you to create content and add backlinks. One of the thing to look at when building links is the rank of the site that the link is on. The higher the rank the more it will effect your site’s rank.

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